Production Notes - Endure

by Smart Creative on Tuesday, March 29, 2011

Projects with small budgets and big hearts continue to create wins at Smart Creative. We were just informed that the key art we produced for the film "Endure" won a statewide Gold ADDY at the 4th district American Advertising Federation creative competition. It's now up for a national award and we'll keep our fingers crossed. In the meantime, here's a funny little backstory that few people got to hear.

So one of the creepiest scenes in the whole film is when Clare Kramer, bound and gagged, gets dragged across the floor of her house. She can do these awesome crazy eyes that were captured in the lighting. We wanted that for the poster.

However, the resources we could access were limited to stills from the film, shot on Red HD cameras, but only medium resolution (at best) for print. We pitched it with the 'crazy eyes' shot and they went for it, but asked if we could "zoom out" on Clare.

Problem: The shot was a tight close-up. There was no full-body option.
Solution: We bind and gag designer Jordan Weiland and shoot her in similar lighting. She always wanted to be an extra on CSI, anyways. Then, thanks to a photoshop head-swap (say that five times fast), we have the image we need.
Kudos on this project go to Chad, Jordan and Fred for a great collaboration.

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